Improving Website Approaches for Promoting and Marketing Paths

Summary of Questionnaire Results

Total completed 1129

Please Note: Some of the percentages will show minor variations as the total of completed returns is slightly higher than when the calculations below were made. This was done at the time when the questionnaire was due to close, but we kept it open for late submissions. A final report will utilise all returns

1. Location of those filling in the form (% of total)
   
2. Male 51.7%Female 48.3%
3. Age Ranges
   
4. Activities Undertaken
5. Proportion of activities

   All Recreation	40.2%
   Mostly Recreation	31.6%
   Half and Half	19.9%
   Mostly Commuting	7.4%
   All Commuting	1.0%

6. Disabilties

   	Yes	No
   Sight	0.7%	99.3%
   Mobility	4.4%	95.6%
   Hearing	1.3%	98.7%

7. Do you have a Local OS Map?

   Yes	No
   72.6%	27.4%

8. Do you Possess a GPS device?

   Yes	No
   28.1%	71.9%

9. Access from Home

   	Yes	No
   Walking	91.6%	8.4%
   Run/Jog	29.1%	70.9%
   Cycle/MTB	59.8%	40.2%
   Riding	6.0%	94.0%

10. How much do you rely on the following?

    	0%	<10%	10-30%	30-60%	>60%	>90%
    Car	15.5%	13.1%	18.2%	21.4%	12.9%	18.9%
    Pub/T	6.2%	21.4%	8.1%	5.3%	1.8%	1.7%

11. Access to the Internet

    	Yes	No
    None	0%	100%
    Workplace	54.7%	45.3%
    Mobile Handset	11.8%	88.2%
    Mobile Laptop	15.9%	84.1%
    Home Dial-up	2.7%	97.3%
    Home Broadband	90.9%	9.1%

12. How often do you access the internet?

    Never	1.1%
    <1/wk	1.7%
    1/wk	1.2%
    2-3/wk	12.2%
    Every day	83.9%

13. How important is email to you?

    Very	76.4%
    Quite	20.5%
    Not very	2.7%
    Not at all	0.3%

14. How often do you use the internet to get information about outdoor activities?

    Never	7.8%
    <1/wk	18.3%
    1/wk	19.6%
    2-3/wk	43.3%
    Every day	11.0%

15. Have you ever used the internet to find a new path?

    Yes	No
    59.6%	40.4%

16. Importance of Website features

    	Not Important	Useful	Imporant	Essential
    Search by postcode/place	14.0%	21.2%	31.1%	33.5%
    Searchable Map	9.2%	14.9%	38.9%	37.0%
    Search by path type	20.9%	33.9%	30.4%	14.8%
    Search by difficulty	26.3%	37.9%	24.4%	11.4%
    Search by Theme	42.2%	40.4%	13.1%	4.4%
    Path Closures	12.1%	24.1%	30.8%	33.0%
    Bike access	32.9%	21.2%	26.0%	19.9%
    Horse access	71.6%	11.9%	6.3%	10.1%
    Start and Finish	8.8%	14.6%	31.1%	45.5%
    General Description	7.3%	23.5%	45.5%	23.7%
    Length	8.1%	14.1%	41.7%	36.1%
    Gradient	13.5%	32.2%	37.6%	16.7%
    Difficulty	14.0%	30.0%	37.6%	18.3%
    Obstructions	26.5%	33.0%	21.3%	19.1%
    Condition of Path	16.4%	41.0%	31.2%	11.4%
    Total Vertical climb	20.9%	40.2%	25.1%	13.8%
    Where to Park	12.0%	28.2%	36.1%	23.8%
    Disability Information	59.0%	20.8%	10.8%	9.4%
    Info on Points of Interest	16.1%	53.7%	24.7%	5.4%
    GPS Information	61.6%	28.8%	7.6%	2.0%
    Photographs	34.2%	51.0%	12.4%	2.3%
    Videos	60.3%	34.3%	4.5%	1.0%
    Info about accommodation	38.1%	48.7%	10.6%	2.6%
    Info about Pub Transport	35.9%	36.7%	20.8%	6.6%
    Toilet information	28.7%	39.7%	22.1%	9.5%
    Weather forecast	21.4%	38.2%	26.8%	13.6%
    Allows comment	30.5%	50.3%	15.3%	3.9%
    Allows routes to be added	42.2%	43.4%	11.7%	2.7%
    Sends email updates	53.7%	35.8%	9.1%	1.4%
    Sends TXT messages	78.4%	18.1%	2.9%	0.06%
    Links to Social networks	82.1%	14.8%	2.5%	0.06%

    
    
    These can be ranked adding the percentages that are considered important or essential and the most important website features are indicated below:
17. Funding Options

    	Bad Idea	Neutral	Good Idea
    Charge for the Website	68.9%	30.2%	0.09%
    General Internet Advertising	41.5%	49.1%	9.4%
    Local Advertising	2.9%	43.6%	53.4%
    Public sector funding	7.5%	54.6%	37.9%